Webwhether the economic returns justify the costs associated with such a strategy. Measuring the overall effect of advertising expenditures on sales is problematic, and a direct assessment of the ef-fectiveness of a celebrity endorsement on a firm's profitabil-ity may be impossible. In addition, because advertising ef-Journal of Marketing WebMay 31, 2024 · Using this data set, we identify eight pathways through which economic value from corporations flows to households and the economy (Exhibit 2). Five are …
How Taylor Swift, Drake and celebrities with private jets affect the ...
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Systematic Review of Celebrity Effect and Its Impact On the …
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